A most scientific (but still useful to start brainstorming) approach to classifying
tags groups all the tags as follows:
- Generic relationship between tag and your content:
- Tag identifies what the content is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
- Specific relationship between tag and your content:
- Tag identifies what content is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
- Tag only useful to a minority of users, specific individual or group
- Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
- Self-reference tagging (e.g. “my dog”),
- Irrelevant/Non Useful Tags (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).
Obviously, the top three classes of tags should all be considered for ranking for various types of search queries (navigational search queries, generic search, category search, etc).
We suggest including as many relevant tags as you can (of course, that doesn’t mean you need hundreds of them but dropping the dozen of most essential ones is very important for your rankings).
I do agree that we need to use quite a few tags, but the focus is on “smart” or “educated” tagging:
1) Include Your Brand-Specific Tags
This one comes first because it’s so often neglected!
- You *want* to rank for your own brand name in search results;
- You do want your own videos to appear in Google’s universal results!
So what you never want to forget is to “self-reference” your video:
- With your own name (the one the world knows you by);
- Your brand name: preferably in a couple of variations, like: [brand name], [brandname] and [brandname.com]
2) Use Google Auto-Suggest
What you do next is playing with Google search results a bit. Two things we want to do here:
- See what Google suggests typing in when searching (you want to rank for all of those words);
- Identifying a few search results that tend to pop up now and then for important search queries (especially in default “by Relevance” tab)
So what you are going to do next is trying a few random keyword-based searches in a row taking a note of the two things I’ve mentioned above:
Gotta love Auto-Suggest: each new letter you add brings up more and more suggestions.
3) Use Your Competitor’s Articles
Now that you have selected a few of the best-ranked videos on the same topic, review them carefully to see which tags they were using:
Furthermore, go ahead and use Google keyword suggestion tool to extract keywords from the selected videos.